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Postlight Podcast

What happens when software eats the world? Industry veterans Paul Ford and Rich Ziade chat with their friends about technology, design, and business from a distinctly East Coast point of view. Decades of experience inform their no-BS, quick-witted patter about what digital transformation really means. Created by Postlight, the digital product studio they co-founded in NYC.
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Now displaying: May, 2020
May 28, 2020

When you can’t invite a prospective client into the office, how do you hold their attention and show them you’re actively listening? Charisma and eye contact don’t make the same impact over Zoom. Paul and Rich explain an adaptive sales approach that uses digital tools and tactics to demonstrate value. Behold our new Reactive Sales technique.

Links: 

Sitecore 

Adobe Experience Manager

Pendo 

The Challenger Sale: Taking Control of the Customer Conversation

Reveal.js 

Whimsical 

Miro 

Mural

May 26, 2020

Good design often goes unnoticed, but not for Scott Berkun. In his new book, How Design Makes the World, Scott delves into how both good and bad design affect our daily lives. On this episode, Scott lays out the big questions you must ask about your users: Who do you design for, and why? And how do you avoid unintended harm when designing products?

Links

Scott Berkun 

How Design Makes The World 

Scott Berkun Twitter

May 21, 2020

The modern global economy has been built on relatively stable markets, so what happens now that stability is no longer a constant? Paul and Rich ask the big questions about our economic systems: Why is it so difficult to coordinate at scale? What is the best way to optimize a supply chain? And how can we meet everyone’s needs? 

May 19, 2020

Creating a sensation: Jordan Mechner built his first video game in high school, sourcing info from books (there was no internet); a few years later, he concocted the hit game Prince of Persia in his dorm room. On the podcast, Jordan shares an inside look into his new book and chronicles the time he spent building a genre-defining game: his creative process, inspiration for his work, and insights about building games then vs. now. 

Links: 

Atari 400 

Timex Sinclair

Doom 

Karateka 

Jordan Mechner 

Stripe Press 

The Making of the Prince of Persia - Jordan Mechner 

Apple II

Breakout 

Asteroids 

Broderbund Software 

Apple Galaxian 

Choplifter 

Danny Gorlin 

Minecraft

Templar Comic Book

May 14, 2020

Shared Crisis: When a stressed client comes to you with an urgent request, it's hard not to panic. The tight deadlines may seem daunting but there are ways to mitigate the crisis. Paul and Rich share their insights on how to lessen stress, limit expectations, and simplify processes to get a product shipped quickly. Some pro tips: take a breath, create a sense of shared responsibility, reduce risk, and don’t forget to sleep! 

Links: 

McKinsey

Airtable 

Squarespace 

Wix 

Booz Allen 

Zoho Writer 

SAP 



May 12, 2020

Apologize later: Renowned tech journalist and writer Steven Levy chats about his new book, Facebook: The Inside Story, which peers behind the scenes at the biggest social media monolith of our day. Levy breaks down how he convinced Facebook to give him inside access, what was happening there during the 2016 election, and why Mark Zuckerberg loves Caesar Augustus so much. Caution, books spoilers ahead!

Links: 

Steven Levy 

Hackers - Steven Levy 

The Perfect Thing - Steven Levy 

Backchannel - WIRED

Sandra Upson - WIRED

The Devastating Decline of a Brilliant Young Coder - WIRED 

Facebook: The Inside Story - Steven Levy

Carlyle Group 

In The Plex: How Google Thinks, Works and Shapes Our Lives - Steven Levy 

The Social Network - IMDB

Outliers - Malcolm Gladwell 

Insanely Great: The Life and Times of Macintosh, the Computer that Changes Everything - Steven Levy 

May 7, 2020

Paul and Rich have a follow up discussion about Marc Andreessen’s newest article and ask the important question: How can we connect and empower people to create crucial tools for society when the industry has become so transactional? Are we able to create necessary social momentum when there’s no money involved? Paul puts out a plea for Postlight to create a software development kit for education at a platform level. It remains to be seen if VCs are ready to shift their focus to do the same. (Perhaps that’s an idea for Marc Andreessen to think about!)

 

Links

‘It’s Time To Build’ by Marc Andreessen

Marc Andreessen

Andreessen Horowitz

React

Bell Labs

Xerox Parc

Khan Academy

The Last Dance

Class Dojo

Google Classroom

 

May 5, 2020

There’s a reason to expect criticism: Paul and Rich dig into the newest article from VC Marc Andreessen. In it, Andreessen exhorts Americans to innovate and blames our lack of preparation for the pandemic on a lack of desire to do so. We reflect on the current state of America and how apparent the holes in our social governance have become since COVID-19 (especially the education system). Is there a world where VC and startups can help us improve these old systems? Has social policy towards more privatization led us towards the wrong things being optimized? We look to other innovations that have come from crises and ask: How can you install that startup-style motivation outside of commercial profit? (Spoiler: Marc Andreessen doesn’t have the answer!)

Links:

“It’s Time to Build” by Marc Andreessen

Andreesen Horowitz

Marc Andreesen 

José Andrés 

José Andrés Wants To Feed The World Through The Pandemic 

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