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Track Changes

What happens when software eats the world? Industry veterans Paul Ford and Rich Ziade chat with their friends about technology, design, and business from a distinctly East Coast point of view. Decades of experience inform their no-BS, quick-witted patter about what digital transformation really means. Created by Postlight, the digital product studio they co-founded in NYC.
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Dec 11, 2018

Why Do People Want To See Others Fail? This week on Track Changes, we take a look at the power dynamics that play out when we go into big companies to solve problems and ship software. What happens when organizations show that they don’t want our help after they’ve brought us on? Why are people resistant to scaling? Is it because we’re taking all the cool jobs?

There are three ways to overcome that: Firstly, use your advocate. Let them lead. Somebody brought you here. Your failure is their failure; your success is their success. Second, establish your mandate and keep it brief. Memorize it! This is your best defense against tweaks, delays, and edge cases. Lastly, meet your first promise. Ship early, ship often, and show value. There’s a currency exchange from great design to political capital.

Rich values this advice at $720,000. All listeners will be invoiced.

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