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What happens when software eats the world? Industry veterans Paul Ford and Rich Ziade chat with their friends about technology, design, and business from a distinctly East Coast point of view. Decades of experience inform their no-BS, quick-witted patter about what digital transformation really means. Created by Postlight, the digital product studio they co-founded in NYC.
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May 24, 2016

What is it like to be an iOS programmer? This week Paul and Rich talk to Natalie Podrazik about, in Paul’s words, “the gestalt of iOS programming.” Natalie traces her journey from studying comp-sci to backend programming to developing for Apple devices, where the title “engineer” often encompasses design and user experience alongside writing code. Also discussed: what it’s like to go to WWDC, the glories of the MTA’s Bus Time, and the fact that Natalie has probably watched you play Candy Crush on the subway.

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