Behind Every Great Media Outlet Is Clever Analytics Software:This week Rich and Paul speak to Josh Schwartz, chief of product at Chartbeat, the content analytic ssoftware used by media heavy weights across the globe, including The New York Times, CNN and The Washington Post.
Which stories work and which ones tank? Do media organizations really need to pivot to video? Is the online quiz dead? Do numbers in a headline matter? Should analytics drive content? Josh talks to Rich and Paul about how Chartbeat’s real-time web traffic reports help editors entice and retain online readers. He also gives his take on operating in a post-GDPR world and on how effective pop-up data collection warnings are. The trio also muse on the future of the data dashboard.