Behind Every Great Media Outlet Is Clever Analytics Software:This week Rich and Paul speak to Josh Schwartz, chief of product at Chartbeat, the content analytic ssoftware used by media heavy weights across the globe, including The New York Times, CNN and The Washington Post.
Which stories work and which ones tank? Do media organizations really need to pivot to video? Is the online quiz dead? Do numbers in a headline matter? Should analytics drive content? Josh talks to Rich and Paul about how Chartbeat’s real-time web traffic reports help editors entice and retain online readers. He also gives his take on operating in a post-GDPR world and on how effective pop-up data collection warnings are. The trio also muse on the future of the data dashboard.
Fear, Flattery and Word Salad: In this week’s episode, Paul and Rich spill (not-so-secret) insider secrets and discuss what businesses should be wary of when hiring a digital agency.
Analytics change, as does the in-house vision for a product. How can you ensure that your agency will accommodate the dynamic development process while staying within your budget? Why is it important to remain on equal ground with your agency–and what has that got to do with acronyms?
At what point is it important to worry about scaling? And why should businesses be wary of suggestions that are a little too on-trend? From demanding transparency, communicating clearly, sniffing out flattery, and ensuring that all proposals–no matter how shiny–are entrenched in your core business needs, Paul and Rich have got you covered.
Conversations are Terrible. Podcasts are Good: 2018 was a rough year for technology in the popular mind. We look at what went wrong to see how it can inform the future tech of 2019.
We could say that 2019 is about accepting the fact that we’re all doomed. Or, in keeping with our theme of optimism, we could look forward to things like 5G networks, better machine learning, and the continued success of Pinterest and Etsy. What does Etsy have that Facebook doesn’t? How can we all accept that community moderation is necessary? Will this years advancements in machine learning lead to better, cheaper, and faster hardware? How can we stay optimistic when competing with the giant platforms like Google and Facebook?
Tradition and the Digital Age: On this episode of Track Changes, we sit down with Perry Hewitt, the former Chief Digital Officer of Harvard University (ever heard of it?) to break down the duties of her job.
Perry talks about what it’s like stepping into that role in an institution that emphasizes history and tradition. When Harvard adapts to digital, what kind of problems need to be solved? How do you measure the health of their digital properties? How do you make Harvard look good? We discuss the difference between data informed versus data driven marketing, as well as the blurring lines between product development and marketing. Perry argues that so much of the marketing now is within the product itself — so which end involves deep customer engagement and which involves building a relationship? How does education play a role, and to what end? Why does Rich regard marketing with suspicion? Lastly, Perry sums up the role of CDO by identifying three major points: Building consensus, scoping appropriately, and delivering early. We can get behind that.
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