How does the web shape our taste—and our choices? This week Paul and Rich talk to Tom Vanderbilt, author of You May Also Like: Taste in an Age of Endless Choice. They examine how online ratings affect our perceptions, the power of negative reviews, and Tom and Rich’s shared appreciation (/love) for Rush. They also discuss Tom’s previous book, Traffic: Why We Drive the Way We Do (and What It Says About Us), and how his research led him deep into the world of cycling.
What can we learn from the history of an address? Fresh off Postlight’s recent move to offices at 101 Fifth Avenue, Paul and Rich use The New York Times’s archives to delve into the history of that particular parcel of land. Some of the results are dramatic (diamond thieves!), and some...well, not so much (dinner parties; book publishing). But what emerges is a narrative about a building that’s changed with the ebbs and flows of industry in New York City—and a narrative about New York City itself.
How does design shape the world? This week, Paul Ford and Rich Ziade finish their conversation with Michael Bierut, a partner at Pentagram, and Jessica Helfand, senior critic at the Yale School of Art. Topics discussed include the public’s perceptions of designers’ work, collective interest in logos and branding, the danger of creating in pursuit of positive feedback, publishing personal writing on the internet, and their recent appointments as the first design faculty in the Yale School of Management.
How designers see the world: this week, Paul Ford and Rich Ziade talk to Michael Bierut, a partner at the design firm Pentagram, and Jessica Helfand, a senior critic at the Yale School of Art. In the first installment of a two-part conversation, they discuss the institutions where they’ve built their careers, the balance between expertise and curiosity, how they teach the fundamentals of design, and the value of rituals when you’re trying to get the work done.